Advertising Errors Activity

An activity by Ivan Garth



Practice the vocabulary first: Advertising Errors Vocabulary.

Listen to the text:       WAV

Fill in all the gaps, then press "Check" to check your answers. Use the "Hint" button to get a free letter if an answer is giving you trouble. You can also click on the "[?]" button to get a clue. Note that you will lose points if you ask for hints or clues!


In her BusinessWeek article at Marketing with an Spanish Accent she two major errors. The most important one is the need to think like Hispanics and to talk to them on a Personal level. I believe this is true for any segment. Everyone is attracted by that not only attacks our needs and desires but, does so in our language. - I mean by this that they talk to me in way that I understand and feel comfortable.

The second she points out is the use of stereotypes. Now, likes to be classified into a stereotype or do you? Well if you talk to a stereotype, nobody will listen to you or even worse, you'll probably get .

that mistakes in advertising are so I decided to look for an article that could point out a few more common errors:

     1. The for instant gratification.
     These ads, targeted for immediate response, don't create
      a permanent image of your .

      2. Excess .
      Repetition is essential to establish retention, so trying
      to reach a larger than your budget allows will decrease
      effectivity.

      3. Answering the wrong questions.
      Consumers are not interested in products, they are
      interested in satisfying their desires.

      4. .
      You must what you claim. Otherwise, your ad will be
      ignored.

      5. Creating Ads instead of .
      One ad can't tell the whole story.
      Each ad should make one single point. This increases its effectivity.
      Then, you should make as many ads as you have points to transmit.

      6. Overestimating the importance of the .
      Sometimes it's more about saying the right thing because
      saying the wrong thing to the right people is .

      7. Great production without great copy.
      What's better? A clever,
      that leaves people with their mouths open trying to
      understand what the ad really means or a clear message explaining
      the reasons why you should buy the product in an informative
      but .

Here are just a few things you shouldn't do when advertising: Advertising Mistakes. I find the last one particularly interesting because there are many adverts on TV which I either don't understand or I singing their music, but I can never remember what they are advertising.